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Distractions enable criminals to steal and get away with it. When there is a big story in the mass media, look for the really important story which the lamestream media are ignoring.
Time for a New Distraction
On 27 August, Sihle Ngobesi @Big Daddy Liberty posted on Twitter: “Hmm… #ANC is getting a lot of flak from the public at the moment. You know what that means. We are due a race controversy story in our media… something that will be splashed all over newspapers and wall to wall coverage on 24-hour news shows. It’s coming… Thule Uzobona.”
Shampoo Can be Used as a Smokescreen
Last week, the media in South Africa exploded with excessive obsession over a TRESemmė hair product advert (the advert seems to have been scrubbed from the internet, so one cannot actually see what the offensive advert communicated in context). Apparently, the advert used an image of a black person’s hair as an example of “dry and damaged” and “frizzy and dull hair” and of a woman with long blonde hair as “fine and flat hair.”
The Race Card Again
The Everything For Free (EFF) Party, declared war on Clicks chain stores for stocking these hair products. The office of the Secretary General of the EFF erupted that the TRESemmė advert released on Clicks platforms “compared hair of black people and that of white people, suggested that white peoples hair is superior to black people’s hair” and declared “We will take the most robust action against TRESemmė with no further notice.”
EFF Declares War
Julius Malema tweeted “if they want war give it to them, including any landlord of any mall who refuse you entrance. No one must disrespect black people without consequences. If it means death, so be it. We are ready for the ultimate sacrifice in defense of black people. #EFFMUSTRISE…@CLICKSsaSEEYOUTOMORROW. FELLOWFIGHTERSandGROUNDFORCES; ATTACK!!!”
Threats, Assaults and Destruction
At least seven Clicks stores were damaged during “protest action” that took place at Clicks stores across the country. Shoppers and staff were barred entry. Numerous people reported being threatened and assaulted. Windows were smashed. Products were looted and damaged. Petrol bombing damaged a Clicks store. Over 400 Clicks stores were forced to close.
Facts Ruin the Racist Narrative
Despite the fact that Clicks is a BBEE company with an overwhelming majority of black staff and that the Marketing Manager of Clicks, Veli Mabena, is a black man and despite the fact that the advertising agency which produced the offending advert is also a BBBEE company, EFF was quick to declare that the advert proved that Clicks was a racist company and deserved to be targeted.
Strange Selective Outrage
If the Everything For Free (EFF) Party really were Economic Freedom Fighters, then you would expect them to be fighting for freedom from Lockdown curfews and against the corruption of the cANCer gangster state.
Ignoring the Real Issues
You would think that cANCer government corruption looting one third of our Gross Domestic Product (GDP), endemic corruption stealing from everyone, a gangster state looting public enterprises (State Operated Enterprises - SOE) such as SAA, Eskom, Telkom; regular scheduled black out power failures crippling industry, Lockdown economic murder of hundreds of thousands of small and family businesses, killing investment, chasing away investors and job creators, murdering farmers, threatening food supplies and economic growth of this country, endemic violent crime and a widespread failure of government on almost every level possible. Along with top-heavy, unnecessary, unworkable, unconstitutional Lockdown/Martial Law/Curfew oppression, these should be the concern of every citizen of this country.
Yet, conveniently, manufactured grievances regularly pop up to distract voters from the criminal failure, incompetence and theft of the political elite looting this country. Just how gullible can one be?
The Advertising Agenda
Advertising aims to sell products. Advertisers dare not alienate potential customers. It is therefore, frankly, unbelievable, that the TRESemmė company, Clicks chain store, or the advertising company commissioned to produce this advert intentionally and maliciously designed this advert to insult, or alienate, any of their potential customers.
The Dissatisfaction Industry
However, it is also notable that much of the advertising industry is aimed at making people dissatisfied with how they look and promoting products that pander to peoples’ desire to become something other than what they are.
The Obsession with Change
It always struck me as rather ironic that those with straight hair want their hair to be curly and those with curly hair want their hair to be straight. It is notable that pale people often want a tan, while tanned people often invest in skin lighteners, Michael Jackson being an extreme example. The multitude of hair straighteners and skin lighteners in the average shop testifies to this obsession of pandering to the innate dissatisfaction in many people as to how God made them.
Temper Tantrum Tactics Threaten Lives and Property
What cannot be tolerated is the temper tantrum tactics which are becoming all too common in disrupting daily life and essential business. The announced settlement where tens of thousands of products are to be made available free to recipients identified by the EFF, gives the impression that these manufactured crisis on demand, rent a mob riots are not only for the sake of publicity stunts, but for extortion.
Extortion Tactics Cannot be Tolerated
It is the duty of law enforcement to protect lives and property from terrorism, threats, violence, looting, damage and destruction and disruption of daily business activities.
Confusion and Chaos
There is a great danger in non-issues, such as gender fluidity, trans sports, males identifying as females demanding access to female’s bathrooms, males claiming to self-identify as females wanting to be qualified for women’s sports events and other patently fake issues, to distract, deviate and derail daily life. For political rabble rousers and extortionists to continually play the race card, to confuse, to divide, corrupt and create chaos, is massively destructive.
A Matter of Priorities
The main thing is to keep the main thing the main thing. For a Christian, our highest priority is to love God with all of our heart, with all of our soul, with all of our mind and with all of our strength. To love our neighbour as ourselves. To do to others as we would want others to do unto us. To seek first the Kingdom of God and His righteousness.
Beware of Distractions
We dare not allow a secular humanist mass-media, far less professional political trouble makers who identify themselves as Marxist Revolutionaries, to set the agenda and distract us from our daily priorities.
The Need to Resist Revolution
There is nothing Communists respect more than strength. There is nothing they despise more than weakness. There is nothing to be gained for those who want to pander to temper tantrum tactics and bullying of those who want to intimidate us into bowing to their political agenda, repeating their rhetorical racist rants and mouthing their meaningless mantras.
Secession for Survival
The ongoing outrageous Lockdown regulations which are suffocating businesses and chasing away investors and tourists, provides the ideal example of why decentralisation, self-determination, secession and independence is increasingly essential for survival. The situation is desperate and the need for the Independence of the Cape of Good Hope is urgent.
Do Not Allow the Degenerate to Derail You
We need to fear God alone. We bow to God alone. Let us be wise in our daily duties and Biblical in the priorities we focus on. There is a great danger in allowing the degenerate to distract, deviate and derail us from our highest priorities. Live in the light of Eternity. Make your life count. The Great Commission of our Lord Jesus Christ must be our supreme ambition.
Dr. Peter Hammond
Africa Christian Action
PO Box 23632
Cape Town South Africa
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